• Collaborative culture with a genuine commitment to people and planet
• Health & wellbeing programs, hybrid and flexible working
• Newly created role, with learn and grow oppportunities

This brand-new role leads our Bonds acquisition and loyalty activity. The role is equal parts strategic and creative, with two major focuses:

• Planning and delivery of an always-on acquisition strategy to help grow our Bonds & Me loyalty database
• Creative content development to support both acquisition and engagement/retention activity – including but not limited to EDM's, performance digi and website assets

Crucial to your success will be having a curious and customer-first mindset, with the ability to leverage data and use this to put forward new ideas and suggestions.

This role is part of a highly engaged, highly creative and highly collaborative marketing team. Putting forward new ideas and challenging the status quo is encouraged, with a supportive leadership team to help you develop and grow. 

What experience do I need to have?

• Proven success and experience developing and executing acquisition/growth strategies for multiple audiences
• Experience in building loyalty program structures and understanding of loyalty financials
• Experience and strong understanding of CRM, personalisation, segmentation and customer journeys to drive conversion, acquisition and retention
• High level of data mining and analysis, with ability to translate into actionable insights and messaging for testing and optimisation
• Strong influencing, collaboration, and stakeholder management skills
• Experience in creative development and knowledge of best in class for key digital comms channels

What can we offer you?

• Genuine commitment to global sustainability https://hbisustains.com/
• Established and committed LEAN organization offering on-going training to all employees
• Huge staff discounts across all the amazing brands in the Hanes portfolio … we're talking huge savings on Bonds, Champion, Sheridan, Bras N Things, Berlei, Jockey – and more!
• Sample sales and extended family and friends' discounts
• Wellness Programs – regular free skin checks, flu shots, remedial massages, Employee Assistance Program, fresh fruit delivered on-site
• Access to awesome perks, including corporate discounts, novated car leasing, Employee Assistance Program, Parental Leave Program
• Monthly business updates from our CEO and Senior Leadership Team, with regular presentations from our community partners
• “Summer Fun” – take advantage of a half-day leave every fortnight, in addition to your leave allowance, during the summer months and make the most of the sun!
• Company-wide “Golden Yarn” Reward & Recognition Program
• COVID safe, flexible, and relaxed office environment with sit-stand desks
• “Lunch & Learn” sessions, with topics including financial management and health & wellness

 

Who are we?

As part of Hanes Brands, we enjoy the benefits of being part of a global organisation, whilst staying true to our heritage. We have 18 brands in our HBA portfolio, including Bonds, Champion, Berlei, Jockey, Sheridan and Bras N Things, and a number of offices across Australia and New Zealand. Our Head Office is in Kew, Melbourne; we have multiple sites in Sydney, offices in Auckland and factories in China. As a company, we are passionate about developing our people, and there are endless opportunities for career progression across so many different areas of our business. We are open, collaborative and straight-talking. We love coming to work every day and being part of bringing our iconic brands to life that are loved by, well… everyone!

Cultivating a diverse and inclusive workplace.

We are focused on cultivating a workplace that is diverse, inclusive and vibrant. In fact, we know both our workplace culture and business are only strengthened by our differences. We encourage our employees to bring their true selves to work and support them to reach their full potential both personally and professionally. We warmly welcome people of all genders, races, ages and abilities or any other backgrounds or differences to apply to work with us.  For more information regarding accessibility, please email us at accessibility@hanes.com.


Express your interest by selecting APPLY NOW and upload your CV.

#LI-PRIORITY