• Collaborative culture with a genuine commitment to people and planet
• Health & wellbeing programs, hybrid and flexible working
• Permanent, newly created role with learn and grow opportunities

We are looking for an inspired and inspiring Head of Marketing to lead all key marketing activities across the Sheridan business.  As the Head of Brand, you will be responsible for driving brand marketing. This includes leading the department and setting the vision, instilling that vision within the team, and ensuring the operational delivery of that vision across the overarching Sheridan brand and all individual brands within our brand portfolio.

What does the role involve?


* The focus of this role is improving the impact and presence of Sheridan in key channels, ensuring the brand's positioning is consistent, and our marketing activity is capable of delighting consumers.
* You'll be managing the delivery of our marketing strategy across our brick and mortar retail stores and digital platforms. That means you'll be overseeing things like campaign ideation, packaging development, POS creative and email marketing.
* You will be responsible for helping level-up our creative development of in-store experiences and POS, as well as championing omni-channel approaches to ensure a seamless customer experience and increased customer loyalty.
* Challenging your creativity, communication and leadership skills as you and the brilliant team you'll help lead collaborate internally and with key customers to bring our marketing initiatives to life.
* You will balance the shorter-term imperatives of the business and industry with longer-term growth objectives for the brand and category as a whole. You'll be a key player in helping ensure Sheridan is the brand of choice for our customers (and customers-to-be!)

What experience do I need to have?

You will have extensive experience in building brands, developing brand marketing and brand strategies, including leading integrated marketing campaigns in a fast moving, agile, omnichannel environment. This will be paired with a customer-centric mindset and the ability to think in a way that understands the optimum customer experience & journey, while drawing on key customer insights and data points to formulate outcomes, and continually crusade to delight our customers .

In addition you will be able to demonstrate:

* Campaign development and implementation experience, including liaising with and briefing agencies.
* Strong leadership skills. This position oversees 5 direct reports. (You'll love them, they're highly driven and keen to learn and grow)
* Strong project management skills and commercial awareness, with the ability to think laterally, act nimbly and navigate changing landscapes

* A strong communicator. Stakeholder management is a hugely important part of this role. Someone mature and considered in approach will thrive

A high aesthetic awareness and creative ability; experience in a premium or luxe brand would be highly advantageous.

What can we offer you?

• Genuine commitment to global sustainability https://hbisustains.com/
• Established and committed LEAN organization offering on-going training to all employees
• Huge staff discounts across all the amazing brands in the Hanes portfolio … we're talking huge savings on Bonds, Champion, Sheridan, Bras N Things, Berlei, Jockey – and more!
• Sample sales and extended family and friends' discounts
• Wellness Programs – regular free skin checks, flu shots, remedial massages, Employee Assistance Program, fresh fruit delivered on-site
• Access to awesome perks, including corporate discounts, novated car leasing, Employee Assistance Program, Parental Leave Program
• Monthly business updates from our CEO and Senior Leadership Team, with regular presentations from our community partners
• “Summer Fun” – take advantage of a half-day leave every fortnight, in addition to your leave allowance, during the summer months and make the most of the sun!
• Company-wide “Golden Yarn” Reward & Recognition Program
• COVID safe, flexible, and relaxed office environment with sit-stand desks
• “Lunch & Learn” sessions, with topics including financial management and health & wellness

Who are we?

As part of Hanes Brands, we enjoy the benefits of being part of a global organisation, whilst staying true to our heritage. We have 18 brands in our HBA portfolio, including Bonds, Champion, Berlei, Jockey, Sheridan and Bras N Things, and a number of offices across Australia and New Zealand. Our Head Office is in Kew, Melbourne; we have multiple sites in Sydney, offices in Auckland and factories in China. As a company, we are passionate about developing our people, and there are endless opportunities for career progression across so many different areas of our business. We are open, collaborative and straight-talking. We love coming to work every day and being part of bringing our iconic brands to life that are loved by, well… everyone!

Cultivating a diverse and inclusive workplace

We are focused on cultivating a workplace that is diverse, inclusive and vibrant. In fact, we know both our workplace culture and business are only strengthened by our differences. We encourage our employees to bring their true selves to work and support them to reach their full potential both personally and professionally. We warmly welcome people of all genders, races, ages and abilities or any other backgrounds or differences to apply to work with us.  For more information regarding accessibility, please email us at accessibility@hanes.com.

Express your interest by selecting APPLY NOW and upload your CV.


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