• Manage customer engagement for one of Hanes major Retail brands!
• Unique opportunity in the Bras N Things Online team
• Newly created role, own the space and mark your footprint!
  

A little about us

Bras N Things is Australia's leading lingerie retailer, with more than 185 stores across Australia, New Zealand, South Africa, the USA and still growing.  At Bras N Things we are committed and passionate about our Vision to “to have a global community of female confidence warriors”- this resonates in everything we do.

This is an exciting time for applicants to join our brand who are aspiring to be part of something big! As we continue to expand our footprint by exploring new markets. 

What we are looking for…

We are currently searching for an experienced CRM Specialist to join the Bras N Things Online team. The key areas of responsibility within this role are the customer journey and experience, customer data analysis and loyalty program management. Through the specialist use of consumer data and insight and proactive management of the CRM database, this role works across the scope of the Bras N Things brand to deliver a CRM & loyalty program that increases customer value, engagement and retention and supports sales and profit targets.

The main responsibilities in this role will be, but not limited to:

• Develop and execute a CRM and loyalty plan aligned to business goals through customer insight, segmentation, analytics and purchase behaviour
• Day to day management of database, personalisation of content, understanding of omnichannel engagement and identification of gaps to ideal omnichannel engagement
• Continuously review, analyse and share customer insights with the business to drive an increasing ROI on activity
• Manage audiences for retargeting in advertising, integrations, tools and tracking ROI
• Management of suppliers
• Track new technology and provide business cases for improvements
• Be the owner of customer metrics -  lifetime spend, purchase frequency, transaction value, first/second/multiple purchase behaviour, product purchase (pre and post) insight

To be successful in this role you will have:

• You will have 3-5 years' experience in a CRM Specialist or management role
• Demonstrated experience in increasing sales & company profitability
• Proven track record in Customer Lifecycle and Automation management as well as driving of customer loyalty programs
• Experience of driving and growing key customer metrics – lifetime spend, share of wallet, purchase frequency and RFM segmentation
• The ability to translate data and insights into action
• Analytics and segmentation to drive increased customer understanding and continuous growth in ROI
• Experience in growing loyalty/membership programs through acquisition and cross/upselling
• Demonstrated experience in implementing and coordinating cross-channel CRM projects
• You can confidently work with CRM software systems as well as hold proven experience in conducting detailed CRM analysis and compiling of reports
• Database management to reduce churn and improve engagement
• You dream a new normal and have a pro-active approach with analytical thinking and problem solving skills to better customer experience
• You love working with multiple departments and building great relationships
• Your passion for data and analytics will be critical for this role to ensure initiatives are continually improved and deliver a strong ROI.

Our Culture

Our Culture is found in the little things…..our focus on customers, communication, team building and the respect that our Team have for each other creates an environment full of passion, proactivity and positive attitudes. We promote collaboration and a supportive environment that allows you the chance to shine! Your goals of growing your career can be realised at Bras N Things through our tailored development programs. Your success is our success! 

Our Benefits

We love to recognize and thank our Team for a job well done. Some of the ways we do this include:

• Generous Team Discounts at Bras N Things and all other Hanes Brands (Bonds, Champion, Sheridan and more)
• Recognition for outstanding results
• Exciting opportunities for Career progression
• Continual Training and Development

How to Apply:

Express your interest by selecting apply now and upload your CV. We look forward to hearing from you soon!

CULTIVATING A DIVERSE AND INCLUSIVE WORKPLACE

Here at Hanes Brands Australasia, we are focused on cultivating a workplace that is diverse, inclusive and vibrant. In fact, we know our both workplace culture and business are only strengthened by our differences. We encourage our employees to bring their true selves to work and support them to reach their full potential both personally and professionally. Therefore, we warmly welcome people of all genders, races, ages and abilities or any other backgrounds or differences to apply to work with us.

Creating the fabric of a better life for people and the planet:

As a COVID 19 safe environment we have broken our Sydney team into two, one team will come into the office on Monday and Tuesday and the other team will come in on Thursday and Friday.  On Wednesday's, the teams will alternate where one week you will work in the office, the other from home. In these unusual times we are loving staying connected with each other via MS teams.